“It’s so important to get your name and brand out into the public domain for many reasons,’’ according to Yvette.
Meet Yvette Gray
Media Focus for Conversation Caravan
Meet Nathan Jackson
Our Design Superhero
Did you know Living Coral is the 2019 Pantone colour of the year?
According to Nathan, Pantone is the name of swatches that are used throughout different forms of design. The living coral colour has been very popular in graphic designs over the past two years. “I find the colour quite calming yet at the same time it’s quite eye catching.’’
- Keep angles straight – don’t try fit everything in the image by turning the phone on an angle. Move back if you need to
- Don’t shoot into the light – if the sun or a window is behind you, it will create a dark image. If possible, turn the subject around so that the light source is behind you
- Be Mindful of backgrounds – we don’t want rubbish bins or a other messy things in the background.
Meet Lee Biderovsky
Our Marketing Maverick
When Loddon Grows Up
Conversation Caravan recently travelled to central Victoria to help one council find out how to retain young people in the region.
The Loddon Shire Council asked our team to investigate what young locals consider to be the essential facilities and services needed to encourage them to stay or later return to the area.
Like many rural councils, Loddon Shire has a significantly lower population percentage of young people aged 12 to 24 years living within the municipality compared to metropolitan areas.
We spoke to about 300 young people at four pop up events at Pyramid Hill College and East Loddon P-12 schools, as well as local sports events held at Bridgewater Oval and Donaldson Park.
Those we interviewed were aged between 12 and 25 and gave a variety of responses, ranging from needing improved internet connection to more safe spaces to socialise.
Conversation Caravan Director Cindy Plowman said a common theme was how important sport is to the lives of young people.
“Many told us sport is what they love about living in Loddon as it gave them an opportunity to connect with friends regularly, volunteer through their clubs and spend time outside,’’ she said.
Cindy said it was a great experience to work with a regional council in the engagement process.
“Identifying engagement barriers and assessing how they can be overcome is an integral part of what we do as we want to ensure all possible efforts have been made to reach the target audience.
“Given the focus of the young age group, we provided extra incentives to encourage participation such as a $300 voucher to the sports club with the highest participation at the Wedderburn match day community pop up.
“We also found hosting a workshop with council staff and working closely with the local community when planning the engagements contributed to ensuring the project was a success.’’
Loddon Shire Council will use the feedback to prepare its youth strategy. The council is already considering how to provide free Wi-Fi in the municipality, create work experience and skill based training and will consult with young people to plan more youth focused events.
To read the case study, CLICK HERE
Making Frankston Safer
Conversation Caravan has helped create a community network in Frankston who have come together to make the suburb safer.
Working with Victoria Police and the Department of Justice, we have set up the Frankston First Network.
The group consists of 25 community members who come from a variety of backgrounds including the Frankston Traders’ Association, small businesses, not for profit organisations, local sports groups and Frankston City Council.
Conversation Caravan Director Cindy Plowman said the network has met three times and has already come up with some great ideas to make Frankston safer.
“The group has suggested a program to better support and empower everyday citizens to speak with someone who is vulnerable or at risk and know how to offer them that support,’’ Cindy said.
“They also suggested wider promotion of support for parents with teenagers and programs to support young people and their families.’’
The network was established after a survey of more than 2500 Frankston residents identified burglary, break and enter offences, illicit drugs and dangerous driving as key concerns for locals.
Cindy said the network is now working towards reshaping Frankston’s image through the promotion of positive stories about the area.
“One of the nicest parts of this project has been the interaction between Victoria Police and general members of the public. It’s really great hearing the conversations and solution-finding,’’ she said.
We’re excited about presenting two public workshops aimed at helping different community groups create a safer experience.
First up is the visual merchandising workshop, which is for traders wanting to learn how to make their shopfront more attractive to customers, while also adding a layer of protection to their business through their displays. It’s being run on September 4th and spaces are limited (CLICK HERE TO BOOK)
Next is a Home Safety Workshop that is being run as a joint partnership by the Neighbourhood Watch and Victoria Police. They will share their essential tips on keeping your home safe. There will be plenty of time to ask questions and attendees will be given a hard copy checklist to assess their home. CLICK HERE to book now and ensure you’re doing all you can to keep your home safe.